In a vibrant and competitive market such as the Pakistani real estate sector, the claims of being the number one require some investigation. Today we are evaluating Pakistan Property Services (PPS) in the four major dimensions:
The figure below shows total property transactions.
- Market share
- Customer satisfaction
- Annual revenue
What we will find out: we want to know if PPS really is the best in town among property investors, first-time homeowners and expatriates. So, what are the facts?
Pakistan Property Services at a Glance
PPS describes itself as “the first online real-estate market of Pakistan” and is active in the bigger cities such as Lahore, Karachi, Islamabad and plenty of others. The firm presents an extensive inventory of real estate listings residential, commercial, and rentable and provides services to buyers, sellers, and investors.
Bahria Sky Mall and Pearl One Courtyard are some of the featured projects in their site. They also ensure that there is a free property consultation, credibility, and a 24/7 network of realtors. The corporate executives are CEO Awais Zaheer and Director Junaid Alam.
Overall Property Sales
PPS does not give official numbers regarding the annual volume of transactions. Their listing feed gives one a sense of scale though:
March 2025: Various high-end properties advertised on daily basis (e.g. 5, 10 and 13.5 Marla units in Bahria Town Lahore).
The company constantly refreshes the “Latest Listings” in various cities indicating intense activity in the market.
Listing frequency is a good sign of us being in business but without the actual figures we cannot state that PPS is the leader in terms of transactions volumes. The scale of PPS is not obvious as compared to Bahrain Town or Zameen.com both of which have massive public metrics.
Market Share
Without revenue or transaction benchmarks, it is hard to estimate the market share of PPS. The company covers several cities, yet:
Their branding stresses their existence as a “marketplace” between buyers and sellers.
They promote unique and the best developer-supported projects.
Nevertheless, given the existence of the well-documented giants, such as Bahria Town and DHA owning huge plot portfolios, and online portals, such as Zameen.com, counting millions of monthly users, PPS is probably among the first but not necessarily the leading.
Customer Satisfaction
PPS portrays an image of being customer-focused: completely free consultation provides. A group of skillful realtors. Stress on trust, credibility and availability (24/7)
Their agent profile mentions PPS in a positive way, but no independent ratings (e.g. Google/Facebook reviews) are verifiable. They also share timely updates and research materials on blog and Facebook page.
And unless we have third-party, repeat testimonials, or service scores, we cannot say with certainty that PPS is the leader in customer satisfaction.
Revenue & Financials
More importantly, PPS is a non-public company that does not disseminate financial reports. Revenue information is not disclosed anywhere on the internet, or through the SECP or company filings.
Conversely, listed, institutional developers (Bahria Town, TPL Properties, and others supporting REITs) visit their financial documents, making it possible to analyze revenues and profits.
Without clear numbers we cannot say that PPS does better on revenue measures.
Competitive Scenario & Comparative Analysis
PPS is competing with good peers:
Bahria Town: A real estate giant possessing huge lands and commercial developments and malls.
DHA: Sector standard gated communities that have shown history of appreciation.
Zameen.com: A high traffic, classifieds portal which is digital first.
TPL REIT: It is an institutional real estate fund that has reported NAV of PKR 32.2 bn.
PPS is a large service provider in its own right (particularly in consultancy and facilitation of transactions) when measured against these large players, though it has no proof to show that it dominates the market.
Distinctive Advantages & Differentiators
What is special about PPS?
Online-first marketplace: One of the first online property platforms in Pakistan.
National presence: Operates in the majority of big cities.
Consulting based model: Specialized client service, project matchmaking.
quality project partnerships: The developers such as Bahria Town are the best in listings.
These are strengths that can allow it to lay claim to being a premium service provider, albeit not the absolute -1.
Challenges Opportunities
PPS is accused of the following headwinds:
The absence of transparency: There are no published revenues, transactions, or measures of satisfaction.
Aggressive competition: With well-financed developers and traffic heavy portals.
Regulatory risk: In Pakistan, there is no regulation of real estate brokerage Registration/licensing is not required.
Nevertheless, they have opportunities:
Keep PropTech trends: Virtual property tours, digital transactions.
Extend customer review: Cultivate confidence by rating/referral.
Create partnerships: Bank tie-ups, gated community tie-ups, legal firms tie-up.
Growth Projections and Outlook
In the future, PPS can improve its position by:
Posting transactional and financial achievements.
The use of proven customer reviews or third party rating systems.
The introduction of PropTech such as property-tracking applications, valuations, and intelligent search filters.
Finding ways of collaborating with institutional players to co-host projects or client events.
Key Takeaways
PPS has the strongest online brokerage presence, but no hard figures with which to demonstrate overall market domination.
They have strong points in market coverage, developer relationships and customer focus.
There are still dominant players, such as Bahria Town, Zameen.com, and institutional REITs that continue to reign in terms of revenue, assets, and brand.
PPS is nicely set up to expand, though it will require additional openness, size, and independent verification to actually declare -1 status.
Conclusion
Pakistan Property Services occupies a prominent position in the Pakistani market of real estate services, being a company with a digital-first format, wide geographic coverage, and client-centered philosophy. However, in absence of verifiable data on transaction volumes, revenue and satisfaction, it cannot be termed as the -1 real estate company in Pakistan.
Investors and homebuyers have a credible and professional alternative in PPS, however, they should consider the latter as a high-ranking competitor, rather than the undisputed leader. Without posting transparent measures and expanding institutional collaborations, national leadership claims will be a dream.
Projects We Deal in:
- Bahria Town Lahore
- Bahria Orchard Lahore
- Bahria Nasheman Lahore
- Bahria EMC (Bahria Education and Medical City)
- Bahria Town Karachi
- DHA’s in all cities of Pakistan
Many residential and commercial societies in Pakistan are evaluated carefully to help our clients make the better decision. Pakistan Property Services helps the clients invest in projects with good prospects that depend upon the parent company, developers, location, payment plan, amenities they can have in the desired project.
Lahore:
Lahore is the cultural and economic hub as well as the provincial capital of Punjab. The city is well known for its huge economic opportunities in different sectors. People come from different areas to grab these opportunities and have a residence here. Below the list of some of the top Projects in Lahore:
- Bahria Town Lahore – Your Luxury Lifestyle Destination!
- Bahria Town Lahore Sector A
- Bahria Town Lahore Sector B
- Bahria Town Lahore Sector C
- Bahria Town Lahore Sector D
- Bahria Town Lahore Sector E
- Bahria Town Lahore Sector F
- Bahria Orchard Lahore – Your Luxury Lifestyle Destination!
- Bahria Orchard Phase 1
- Bahria Orchard Phase 2
- Bahria Orchard Phase 3
- Bahria Orchard Phase 4
- Bahria Nasheman Lahore – Your Luxury Lifestyle Destination!
- Bahria EMC Lahore (Bahria Education and Medical City)
Karachi:
Bahria Town Karachi is a benchmark within the landscape of Karachi with its world-class excellent-planned society. This society is sketched with an area concept to supply outstanding lifestyle facilities to its residents and can introduce new benchmarks of community development in Karachi. Below the list of some of the top Projects in Karachi:
Islamabad:
Islamabad is nestled against the backdrop of the Margalla Hills. It is a modern, planned city with wide tree lined streets, large houses, elegant public buildings and well-organized bazaars. It is however; always under construction to improve transportation or develop new housing areas for its growing population. The walkways are shaded, safe, and separated from the traffic by rows of flame trees, jacaranda and hibiscus. Roses, jasmine and bougainvillea fill the parks, and scenic viewpoints show the city to its advantage. Below the list of some of the top Projects in Islamabad:
- Gulberg Greens Islamabad
- Al Hafiz Grand Shopping Mall Gulberg Islamabad
- Naval Anchorage Islamabad
- Nexus Mall Islamabad
- Mall of Arabia Islamabad
- Discovery Gardens Islamabad – All You Need to Know
- Nexus Mall Islamabad – Bahria Town Islamabad
- Park View City Islamabad
- Verify Land Status from Property Verification Centre in Islamabad
Rawalpindi:
Rawalpindi is an important administrative, commercial, and industrial centre. Its industries include locomotive works, gasworks, an oil refinery, sawmills, an iron foundry, a brewery, and cotton, hosiery, and textile mills; it also produces shoes, leather goods, pottery, newsprint, and tents. Below the list of some of the top Projects in Rawalpindi:
- Blue World City Rawalpindi
- Citi Housing Rawalpindi
- Faisal Town Rawalpindi
Gwadar:
Gwadar, town and seaport, southwestern Balochistan province, southwestern Pakistan. Located on the sandy Nuh headland that juts southward into the Arabian Sea, the town is an important fishing (sardines and sharks) and trade centre. Below the list of some of the top Projects in Gwadar:
- Naval Anchorage Gwadar
- Canadian City Gwadar
- Gwadar Golf City
Suggestions:
We can see that the Pakistan Real Estate Forecast suggests investing more in this market as it promises a huge profit in the coming future. The investors should purchase the properties at a low rate so that they can earn more by selling it once the rates are good enough.
