In today’s article, we will take a detailed look at Etihad Town Phase 3, one of the most talked-about real estate projects in Lahore over the past few weeks. Recently, the developers officially launched Phase 3 through a grand event, which has further increased market interest.

Before discussing Phase 3, it is important to understand the developer’s track record and credibility.

Developer Track Record

Etihad Town has built a strong reputation in Pakistan’s real estate market. Wherever you hear the name, you’ll notice a high level of trust among investors, which is their biggest achievement.

The developer is currently managing 6+ projects across 3 major cities in Pakistan, including:

• Etihad Town Phase 1 (Near Thokar Niaz Baig, Raiwind Road)
  • Delivered with plot numbers
  • Highly successful project
  • Now a fully developed community
  • 1–2 Kanal plots worth crores
• Etihad Town Phase 2 (Jia Bagga Road, LDA Approved)
  • Rapid development in a short time
  • Initially faced access issues
• Projects in Rahim Yar Khan
• A recently launched project in Sialkot

One of the most important strengths of Etihad Town is:

✔ On-time delivery
✔ Plot authenticity
✔ No complaints of file issues or plot number changes

The Strategy Behind Phase 2 & Phase 3

Initially, Phase 2 didn’t gain much attention due to limited accessibility. However, this was part of a long-term strategy.

The developers were simultaneously acquiring land in the surrounding areas. Soon after, a major infrastructure update changed everything:

Neelum Road Development

• A 150-ft wide road under LDA
• Connecting:
  • Lake City
  • Pine Avenue
  • Jia Bagga Road
  • All the way to Ferozepur Road

This road will function similar to Canal Road, becoming a major connectivity corridor in Lahore.

Location of Etihad Town Phase 3

Etihad Town Phase 3 is strategically located along Neelum Road, making it highly accessible and valuable.

Key Surroundings:

• Adjacent to LDA City
• Direct access to Neelum Road
• Connected to Jhelum Road & Chenab Road
• Near upcoming SL-3 (Lahore–Sahiwal Motorway)
• Close to Lake City (approx. 3 km distance)

Additionally, the developer has acquired Soul City (Salt City) and signed an MOU, strengthening the project’s LDA-approved status.

Nearby Mega Projects

The location becomes even more attractive due to nearby developments:

• CBD Punjab (Central Business District) Phase 2
  • Located opposite the main entrance
  • Expected hub of future commercial activity
• SL-3 Motorway Project
  • Direct connectivity from Neelum Road
  • A major upcoming infrastructure project

Project Size & Expansion Plan

• Current acquired land: ~3,000 Kanal
• Future expansion plan: Up to 20,000 Kanal

The land is mostly plain (brown land), making future construction easier and faster.

Plot Sizes & Payment Plan

Etihad Town Phase 3 offers a wide range of plot sizes:

• 3 Marla
• 5 Marla
• 7 Marla
• 8 Marla
• 10 Marla
• 1 Kanal
• 2 Kanal

Payment Plan:

• Duration: 3 Years
• Booking starts from 10%

Starting Prices:

• 3 Marla – PKR 33 Lac (Booking: ~33,000)
• 5 Marla – PKR 48 Lac
• 7 Marla – PKR 63.5 Lac

(Other prices vary depending on location and category)

Pros of Investing in Etihad Town Phase 3

✔ Prime and strategic location
✔ Strong developer credibility
✔ Fast-paced development
✔ LDA-approved backing (via acquired projects)
✔ High future ROI potential
✔ Connectivity with major roads and projects

Risk Factors

While the project is strong, there are a few considerations:

• Dependency on Neelum Road completion
  If connectivity is delayed, access may remain limited via LDA City
• Slightly higher prices
  Not easily affordable for middle-class investors
• Development charges not included
  Future costs are uncertain

Final Verdict – Is It Worth Investing?

Etihad Town Phase 3 is positioned in one of the most strategic and future-proof locations in Lahore, thanks to:

• Neelum Road
• Ring Road connectivity
• SL-3 Motorway
• Proximity to Lake City and LDA City

Combined with the developer’s strong track record, fast development speed, and consistent delivery, this project is highly recommended for investment.

The current prices are pre-launch rates, which means there is strong potential for rapid appreciation in the near future.

Conclusion

If you are looking for:

• A secure investment
• High growth potential
• A trusted developer

Then Etihad Town Phase 3 is definitely worth considering.