Why didn’t BTK 2 receive a Good Response? | Bahria Town Karachi 2

Bahria Town Karachi (BTK) is a large-scale real estate project in Karachi, Pakistan, launched by the Bahria Town Group in 2013. Bahria Town Karachi has since become the largest privately owned residential community in Pakistan, offering a wide range of housing options and amenities.

Why didn’t BTK 2 receive a Good Response?

With a history of almost a decade, Bahria Town has always ensured to stay at the top of the market by offering world-class facilities and contemporary infrastructure. Since its launch, BTK has never seen a dip in its demand. Due to exponentially increasing demand, Bahria management had to extend the project to ensure the demand for BTK can be fulfilled.

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Keeping in view this huge demand, Bahria Management decided to offer another phase of Bahria Town Karachi as Bahria Town Karachi 2 at the start of 2023, which is located 30 Km away from Bahria Town Karachi on the M9 Motorway. This location has made it a golden investment opportunity for the people of interior Sindh to move to a luxurious world of facilities.

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But, Bahria Town Karachi 2 has not seen a good response from the investors regarding investment. Before its launch, there were talks of pre-launch bookings but it all came to halt when BTK 2 launched. In this blog, we will talk about some of the reasons why BTK did not have a good response from real estate investors. And is BTK 2 still a good place to invest in?

Why didn’t BTK 2 receive a good response from the real estate investors?

Some of the reasons why BTK 2 did not become a top priority of investors are listed below.


From the investors’ point of view, the prices of the BTK 2 properties, both residential and commercial, have been kept very high than what should be in actuality. The comparison is huge and did not give any incentive to the investors to invest here, keeping all other factors in mind.

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As this is a digital world, where people get information from thousands of sources, they can easily get any information by the touch of their phones. In this same way, people can easily know what are the current prices of BTK and what should be the prices of the BTK 2 at the time of launch.


The location of the whole project of BTK 2 is being considered at a very remote place, almost close to the interior Sindh region. Investors want to invest in urban real estate, not a rural piece of land. The location of BTK 2 is not ideal and convenient for real estate investors, making it less attractive to them.

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Apart from this, the commercial and residential plots are located at a distance from the main gate of BTK 2.

Time of launch:

Time of launch matters in this regard as the condition of Pakistan’s economy is deteriorating right now. The general public’s purchasing power is being decreased with every passing day as inflation is jumping from one point to another. Because of high inflation, people are unable to save at the moment to invest in any market.

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Bahria’s management should keep this point in mind about whether they should launch this mega project at the time being or delay it till the economy starts to get stable. Due to a wrong decision about the time of the Launch of BTK 2, BTK 2 did not have a good response.

Lack of demand:

Due to all these reasons, there is a lack of demand for Bahria Town Karachi 2. Because of low demand, the prices can not appreciate for the real estate properties at any cost. There must be high demand for the properties for the prices to escalate.

Wrong assessment:

Currently, BTK 2 should be at the top of the talk within the real estate industry. The great response that BTK 2 has failed to achieve is due to the wrong assessment of Bahria’s management. This is a digital world where people are getting thousands of information sources. This has been a great reason for the failure to achieve a good market response.

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Out of all these reasons, the condition of the economy is the top most important reason. Bahria Town Karachi was far from the city, the rates were perceived as high, and people were afraid they will be scammed by the Bahria management.

But as the economic conditions were good, people had good purchasing power and they had savings which they could invest in Bahria Town Karachi. But Bahria Town Karachi 2 did not receive all these conditions at all.

For Bahria Town Karachi 2, the main factor for low demand is due to the wrong prices decided for the properties of BTK 2. The location of the project is not a big matter as the distance can easily be covered through M9 Motorway. Many other residential societies are being developed even far from BTK 2. So the main wrong assessment by the Bahria Management is of choosing the wrong prices.

If investors are getting a plot at lower prices in a completely developed area of BTK, no one would invest in BTK 2 where there is nothing except a few roads right now.

Is BTK 2 still a good place to invest in?

Even if there is a low demand for BTK 2, it is still a good place to invest in for real estate investment. Although, it will require time for BTK 2 to reach a level that cannot be matched by any other competitor. Some of the conditions affecting BTK 2 success are:

Economic conditions: The betterment of economic conditions is required for BTK 2 to reach a priority level. People will have enough to spend on their daily life needs and still save a little bit.

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Rates of BTK: The rates of Bahria Town Karachi are also affecting BTK 2 rates. As the rates of BTK will increase, the investors will automatically shift to BTK 2 due to low prices and getting the same level of facilities and amenities.

So still there is hope for the investment in BTK 2. Investors should invest in BTK 2 if they are looking for a real estate project for investment. Don’t miss this golden chance and book these affordable plots at reasonable prices and a flexible payment plan with Pakistan Property Services.

You can contact Pakistan Property Services to book any property in BTK 2. We provide better consultations for your real estate matters as the authorized dealers of Bahria Town and Etihad Town projects. For further information, you can call on +92 321 111 2508 or can visit our YouTube channel Pakistan Property Services, where we regularly update you to learn about the new trends in the real estate market of Pakistan.

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Many residential and commercial societies in Pakistan are evaluated carefully to help our clients make the better decision. Pakistan Property Services helps the clients invest in projects with good prospects that depend upon the parent company, developers, location, payment plan, amenities they can have in the desired project.


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We can see that the Pakistan Real Estate Forecast 2021 suggests investing more in this market as it promises a huge profit in the coming future. The investors should purchase the properties at a low rate so that they can earn more by selling it once the rates are good enough.

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